The Podium Trade Show Display Case Hub

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By tradeshow-guru-1

There has been a lot of interest and inquiries into cases for portable trade show displays. New trade show exhibitors usually wonder how it is possible to make large displays so accessible and and easy to use. This hub addresses the most common questions surrounding one of the most widely used display cases on the market: the oval, or "podium," case.

The case without a "casewrap." Functional and spacious.
See all 5 photos
The case without a "casewrap." Functional and spacious.
Source: DoTradeshow.com / Trade Show Displays, Inc.

The Case

The strength of the oval case revolves around it's size. While it is large enough to fit an entire 10 foot booth display inside, it is small enough to fit in the back seat or trunk. Under the lid, you'll find a compartment specifically designed to store two halogen lights. And at the bottom of the case, you'll two wheels for easy-rolling capability.

While these small conveniences are nice, the primary reason exhibitors choose display packages with these cases is they can incorporate them into their booth display, rather than needing to find a place to stow them.

An oval case, from the front, with a velcro-receptive fabric casewrap.
An oval case, from the front, with a velcro-receptive fabric casewrap.
Source: DoTradeshow.com / Trade Show Displays, Inc.
The back of a case, featuring the seam of the fabric casewrap.
The back of a case, featuring the seam of the fabric casewrap.
Source: DoTradeshow.com / Trade Show Displays, Inc.

The Fabric

With what is called a "casewrap" faced with velcro-receptive fabric, an oval case is quickly dressed up. Fasteners, latches, rivets, nicks, and dings are covered quickly and present a much cleaner look, allowing the case to be used as a podium in front of the display itself. This is a good place for product samples with a craft show display, or can be used instead of a literature rack.

These wraps attach with magnetic strips that match exactly with corresponding metal strips on the exterior of the case, which makes it one of the easiest transformations on the trade show floor.

Some exhibitors will choose to leave the case just like that for use as a podium. For most, who want to step up the presentation a bit more, the answer is to apply graphics.

A fabric casewrap with a 20" x 20" logo panel attached via velcro.
A fabric casewrap with a 20" x 20" logo panel attached via velcro.
Source: DoTradeshow.com / Trade Show Displays, Inc.
A fully-printed graphic casewrap.
A fully-printed graphic casewrap.
Source: DoTradeshow.com / Trade Show Displays, Inc.

The Graphics

When it comes to podium case graphics, there are a couple of options. The first is to attach a printed graphic panel to the fabric casewrap (as outlined above) via velcro. Usually referred to as a "logo panel," and in the are of 20" x 20", it's a simple way to make sure you are represented up front.

The more popular option is to go with a graphic casewrap. This piece completely replaces a fabric casewrap. While it shares the dimensions and magnetic attachment, it is printed on a durable polystyrene material and allows graphics to be printed all the way around the case, and from top to bottom. This is going to be the cleanest, most professional way to cover your case.

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